The Beef Jerky Experience begins with passion for jerky that will be passed down for generations. The co-founders Scott Parker and Paul Lyons instilled in their families the importance of using top-notch ingredients and methods to create the perfect jerky.

Scott and Paul combined their family businesses and opened the first Beef Jerky Experience franchise store in 2010. As more stores opened and customers tried our product, we quickly became THE destination for jerky lovers all over the country. The franchise has expanded to many locations since then, with each one dedicated to bringing the traditional taste of jerky back to importance. None of that mass produced stuff here! We use only the finest cuts of meat and natural ingredients, while preparing each small batch of jerky by hand. Here at Beef Jerky Experience, we are particularly proud of our “Made in the USA” label, as we are committed to supporting local farmers and ranchers.

We also have a wide selection of flavors and varieties of jerky, including wild game and exotics, for customers to indulge in. Our in-store EXPERIENCE is what sets us apart in the retail world. We truly believe in our motto - See it. Taste it. Share it. You will be greeted with samples of our jerky as you walk around and immerse yourself in our different flavors, varieties, and textures of jerky. Trust us, there is something for everyone in our stores! Our customers leave with a piece of “Jerky Heaven” each time.

That same passion — for quality, for craft, for creating an experience worth talking about — is exactly what inspired the launch of the Peanut Butter Shoppe in late 2025. Just as we set out to redefine what a jerky store could be, we are now doing the same for peanut butter. Small batches, premium ingredients, and a store experience that invites you to See it. Taste it. Share it. Whether you find us alongside your favorite Beef Jerky Experience location or stepping into a Peanut Butter Shoppe all on its own, the promise is the same: something for everyone, and a reason to come back. Welcome to the next chapter of the family legacy.